Las Vegas Convention & Visitors Authority "Beauty Shop"

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Some advertisers respond to economic hard times by aligning their brand with the austerity consumers feel compelled to adopt. That wouldn’t work for Las Vegas, where people go for a fling – i.e., for some discretionary indiscretion. So, since you can’t rebrand Las Vegas to fit hard times, new spots for the Las Vegas Convention and Visitors Authority (by R&R Partners) shrewdly rebrand hard times as “crazy times” – which, of course, call for “crazy fun.”

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