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Lang/Durham uses soft, monochrome, 1950s-style images to convey a stern message to Connecticut retailers: Sell tobacco products to minors and face a stiff fine.
The poster and collateral campaign, which launches next week, is part of the Tobacco Compliance Project from the state’s Department of Mental Health and Addiction Services. The project aims to discourage the sale of cigarettes and other tobacco products to youths.
“We’re hitting them in a way that the greatest number of people understand—their wallets,” said agency creative director Jeff Durham.
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