LaNeve Returns To Caddy

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Mark R. LaNeve, former head of Volvo USA, rejoined Cadillac Tuesday as general manager of the General Motors luxury division.

LaNeve comes full circle in succeeding Michael J. O’Malley, who left GM earlier April 20 to run the Ford account for J. Walter Thompson. LaNeve served GM between 1981 and 1995, first as brand manager for the Pontiac Bonneville, then in executive sales positions at Cadillac.

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