Lands’ End in Review

DODGEVILLE, WIS. – Lands’ End, Inc. is in the final stages of a review for a new advertising agency, a company spokesperson confirmed late last week. Lands’ End parted ways with agency Rubin Postaer & Associates/L.A. last fall due to creative differences, after about one year. Billings could not be confirmed, however the company spent about $7 million during the first nine months of 1992 and $6.5 million in 1991, according to LNA. The new agency will work primarily on magazine print advertising for the catalog division.
Copyright Adweek L.P. (1993)