Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES Ford’s Land Rover has launched an Internet channel for branded entertainment content called Go Beyond TV, claiming to be the first automotive brand to use the Web in such fashion to support its marketing programs.
“The challenge is to bring the brand into the 21st century, using the Internet as a medium,” said Steve Hobbs, the editor of the broadband content. “It’s an ambitious project and a leap of faith.”
The Go Beyond TV initiative is led by Land Rover’s lead creative shop, WPP Group’s Young & Rubicam Brands, Irvine, Calif.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in