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One of the biggest award winners in digital this year is Crispin Porter + Bogusky’s “Whopper Sacrifice” campaign for Burger King, a Facebook application that claimed that “friendship is strong, but the Whopper is stronger.” To prove that theory, BK fans were asked to de-friend 10 of their Facebook friends in exchange for a coupon for a free Whopper.
 
Like much of Crispin’s work for the brand, the campaign stirred up controversy — in this case, for inverting the kind of behavior Facebook promotes: Instead of adding friends, it asked members to ruthlessly pare them down.

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