Lambesis’ Fresh Face: Magazine Editor Hired as Associate CD

In light of recent account growth, ad agency Lambesis has hired its first associate creative director.
Mark Lewman has joined the Del Mar, Calif., agency from the magazine publishing industry, where he has held positions including co-editor of Freestylin’ and BMX Action, co-creator of Dirt and editor of Grand Royal, a cult magazine published by recording artists Beastie Boys. In addition, he has written for various magazines, including Rolling Stone, and for TV networks such as Comedy Central and MTV.
Lewman will partner on projects with Lambesis principal and creative director Chad Farmer, to whom Lewman reports. Farmer hired Lewman earlier this year as a senior writer. The agency has been under Farmer’s creative direction since he arrived from Lord Dentsu & Partners in Los Angeles in 1993.
“[Lewman’s] thinking and communications [led to his hire],” Farmer said. “He has no preconceived notions. He hasn’t been trained by looking at other advertising; he looks to other forms of communication as the bar.”
In the last year, Lambesis has picked up over $13 million in new business, including cosmetics manufacturer Cosmar, as well as Dana Fragrance, the manufacturer of Fetish and Love’s Baby Soft fragrances. Other clients include women’s clothing retailer Bebe and footwear maker Airwalk.
“The environment [at Lambesis] struck me as creative, demanding and smart,” Lewman said. “[After seeing the Airwalk spots], I knew that whoever made those ads knew exactly what they were doing. It was very much a place I wanted to be.”