If you want to grab a pack of Lady Gaga’s limited edition Oreos, all you need to do is head to your local grocer starting today. But if you’d prefer to have yours signed by the Mother Monster herself, you’ll need to do a bit more work.
Announced in December with few details on their availability, the Lady Gaga Oreos are Golden Oreos recolored to have pink cookies and green cream (sadly, no, they’re not flavored like raw meat and riding crop leather or anything else uniquely Gaga-ian). The reveal sparked pretty intense interest among her fans and media coverage, with Oreo saying the Lady Gaga Oreos were featured in more than 600 news reports.
So in addition to rolling out the products nationally today, Oreo is also launching a “Virtual Chromatica Cookie Hunt,” inspired by Gaga’s 2020 album, Chromatica.
Those who want to participate in the hunt should keep an eye on Oreo’s Twitter feed, which will announce the first clue around 10 a.m. today. Fans will have 24 hours to solve riddles and chase clues across multiple Twitter accounts, which will reportedly include several personalities and brands that are in on the stunt. Some signed copies of the product will available for those who complete the hunt.
The Lady Gaga Oreos are the newest in a long-running series of partnerships between Oreo and other personalities, entertainment properties and brands.
“Partnerships help to keep the 100-plus-year-old brand relevant and excite our fans, but, most importantly, work best when they are true collaborations. Our wildly successful partnerships with Game of Thrones in 2019 and Supreme in 2020 are great examples of this,” Justin Parnell, senior director of the Oreo brand, told Adweek. “The partnership with Lady Gaga was no different, and it was imperative that the spirit of both icons were reflected in the partnership.”
