Ladies Professional Golf Decides To Play With Ddb Needham Dallas

DDB Needham here has been named the first creative agency for the Ladies Professional Golf Association and is developing a multimedia campaign to step up the organization’s profile.
DDB estimated billings on its portion of the business at $5-10 million. A representative said the agency has been courting the LPGA since last year, although no formal review was called for the account.
Various shops have handled assignments in local markets for LPGA events, but the organization has never had a concerted branding effort or a roster agency, according to Jim Ritts, who is in his second year as LPGA commissioner.