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DALLAS Mothers Against Drunk Driving and the Advertising Council have introduced a new national public service ad campaign aimed at Hispanic parents on the subject of underage drinking, the organizations said.
The effort, funded by the U.S. Bureau of Justice Assistance, includes television, radio and Internet ads and a brochure to help parents discuss underage drinking with their children.
Campaign materials and messages encourage Latino parents to begin the conversation about alcohol with their children at a young age, ideally before their child is exposed, according to MADD.
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