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L90, an online advertising and media company, has formed a marketing technology agreement with ARTISTdirect. Under the agreement, L90’s proprietary adMonitor technology will serve and track marketing campaigns across the ARTISTdirect network of sites.
AdMonitor, L90’s proprietary ad-serving and tracking service, helps marketers and Web publishers build and maintain relationships with opt-in consumers by delivering targeted offers and promotions. Financial terms of the agreement were not disclosed.
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