L90 Makes Pact with ARTISTdirect

L90, an online advertising and media company, has formed a marketing technology agreement with ARTISTdirect. Under the agreement, L90’s proprietary adMonitor technology will serve and track marketing campaigns across the ARTISTdirect network of sites.

AdMonitor, L90’s proprietary ad-serving and tracking service, helps marketers and Web publishers build and maintain relationships with opt-in consumers by delivering targeted offers and promotions. Financial terms of the agreement were not disclosed.