KSV’s Eaton Takes Brand Management Role

BOSTON Kelliher Samets Volk said it has promoted Cheryl Eaton, who was named a partner of the marketing agency in September, to director of brand management, a new post.

Eaton has worked at KSV since 1994 and was previously director of strategic planning and research. Some of those duties are being absorbed by Jonathan Leong, who joined the shop last year as a senior brand planner and in March was advanced to brand planning director.

In her new role, Eaton will oversee all marketing functions at the independent agency and attempt to build business with current and prospective clients.

Founded in 1977, independent KSV employs more than 50 staffers at its offices in Burlington, Vt., Boston and New York. Key accounts include IDX Systems, Rural Cellular and the Vermont Department of Health’s anti-tobacco program.

—Adweek staff report