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Kalis & Savage Advertising relies on humor to promote one of its newest clients, JFax.com. The campaign will absorb part of the client’s estimated $20 million annual ad budget.
The client, an Internet-based messaging and communications service provider, is portrayed as the savior for lost communications in the agency’s first print effort.
One ad features a view underneath a conference table showing three pairs of legs. The people on each side are in business attire, but the woman in the middle is wearing thong shoes with daisies.
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