Kroger Expands Mobile Grocery Coupon Program

Kroger has expanded its digital coupon program nationwide with Cellfire’s digital grocery coupons that are now available via mobile phone or computer and redeemable at the retailer’s 2,400-plus stores across the country.

The Cellfire digital grocery coupon service offers savings on dozens of brands from leading consumer product manufacturers such as Colgate Palmolive, General Mills and Kimberly-Clark. Discounts are offered on dozens of top products each month. Cellfire issues new grocery offers every two weeks.

To start saving money, consumers can register for a Cellfire account at from their mobile phone or computer. Once registered, users link their grocery savings card to their Cellfire account. Coupons can be viewed within the Cellfire service on the mobile phone, or from any computer. The coupons selected are immediately loaded to the grocery savings card, and applied automatically on qualifying items and reflected on the receipt at checkout when the card is presented. Once a coupon is used or expires, it’s automatically removed from the Cellfire account.

“The Cellfire digital coupon program is one of the many ways Kroger is making it easier for our customers to stretch the value of the dollar for the things they need from the brands they love,” said David Ciancio, Kroger’s vp of customer relationship marketing.

As the economy continues to strain consumers’ pocketbooks, coupon use is up across all age groups and income levels. According to a recent Promotion Marketing Association survey, 89 percent of people report using coupons when shopping for grocery, household and health care items at supermarkets.

“Leveraging innovative technologies and communications channels to deliver useful and value-added solutions to consumers is at the heart of everything for which Kimberly-Clark and our many well-known brands stand for,” said Laura Keely, Kimberly-Clark’s director of consumer promotion marketing.

Given the nature of the medium, digital coupons allow brands to better measure the effectiveness of their marketing efforts while providing compelling value to consumers at the point-of-purchase, said Brent Dusing, Cellfire’s CEO. “At the same time, Cellfire works across the multiple platforms of cell phones, the Web and savings cards, making the coupon-clipping process more convenient for consumers, compared to the alternatives.”

Consumers access the Cellfire digital coupon service through an easy-to-use application that resides on their cell phone, through a mobile Web browser or from any computer. New offers are added frequently, and users can access the Cellfire service at their convenience to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category and select the offers they want to use.

Cellfire is a free service, although standard data or usage charges may apply for mobile usage, depending on the carrier or data plan.

Kroger serves customers in 2,477 supermarkets and multidepartment stores in 31 states under two dozen local banners.