Kraft's Top Marketer Steps Down

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CHICAGO Betsy Holden, president of global marketing and category development at Kraft Foods, is leaving the company, effective June 30, according to Kraft. Paula Sneed, a 28-year company veteran, will take over her marketing duties.

“Betsy’s marketing talents and leadership abilities have benefited Kraft throughout her 23-year career,” said Roger Deromedi, chief Eexecutive officer of Kraft Foods, in a statement.

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