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Kraft Foods has cooked up a branded entertainment series that brings together several of its biggest products.
The series, dubbed “You Gotta LOL,” debuted today (Monday), and is part of the food giant’s effort to engage with consumers via its consumer relationship marketing channels. Fourteen brands are participating in the series, including Wheat Thins, Oreo, Kool-Aid, Chips Ahoy! and Jell-O. This is the first time that Kraft has brought several of its bestsellers under one initiative.
Kraft
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