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Crispin Porter + Bogusky has added Kraft’s Macaroni & Cheese following a review that included longtime incumbent Draftfcb, a client representative confirmed.
Kraft spent $28 million in major measured media touting its Mac & Cheese in 2009, up from $23 million the previous year, excluding online, per Nielsen.
This marks MDC-owned Crispin’s debut on Kraft’s roster. The Chicago office of Draftfcb spent 12 years working on the brand.
Kraft and Miami-based Crispin might seem like a strange pairing.
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