Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Burger King and Kraft Dinner are the latest brands to link up at a time when fast-food chains and food brands are hopping on the snacking trend that was already underway, prior to Covid-19. The two brands have partnered in Canada to serve up KD Bites, deep-fried bite-sized golden nuggets stuffed with gooey mac and cheese.
“With snacking occasions on the rise, we saw an opportunity to bring these two iconic brands together to give our KD fans a new and delicious way to enjoy their favorite, one-of-a-kind cheesy taste in an ultimate snacking, bite-size format,” Daniel Gotlib, associate director, brand building and innovation, Kraft Heinz Canada, said in a statement.
While
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in