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CHICAGO Kraft Foods today said it would change the mix of products advertised to kids on television, print and radio, emphasizing healthier foods under a new “Sensible Solution” label.
Under the new plan, several Kraft products, including Kool-Aid, Oreo and Chips Ahoy cookies, and several cereals will no longer be advertised in media targeted toward children age 6-11. Kraft does not advertise in media with a principal audience under 6, according to the company.
“We’re working on ways to encourage both adults and children to eat wisely by selecting more nutritionally balanced diets,” said Lance Friedman, senior vice president of global health and wellness for the Northbrook, Ill.,
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