Kraft to Boost U.S. Marketing Spend

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Kraft Foods will spend an additional $200 million on domestic marketing through 2003 in an effort to bolster sales, the company said last week. That includes an extra $60 million allocated for consumer advertising. The Northfield, Ill., company spent about $455 million on advertising from January to June of this year, according to TNS Media Intelligence/CMR.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in