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KPMG Peat Marwick has awarded its $12-15 million U.S. advertising account to Lowe & Partners/SMS here.
Lowe will handle creative and media planning and buying chores for the financial services company. The agency defeated New York finalists Foote, Cone & Belding and Saatchi & Saatchi Advertising for the business.
Incumbent TBWA Chiat/Day here declined to defend the account when the client initiated the review in September. The agency had handled the business since 1993.
“We were impressed with the commitment of the senior creatives at Lowe to our business, and their execution of the KPMG strategy was brilliant,” said Tim Pearson, chief marketing officer at the New York-based client.
Agency co-chairman and chief creative officer Lee Garfinkel and executive vice president, deputy creative director Gary Goldsmith will oversee creative development on the account.
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