Korbel Field Is Narrowed

LOUISVILLE, KY. – Brown-Forman Distillers based here selected three finalists for its Korbel champagne and Bolla and Fetzer wine brands: Hal Riney & Partners/San Francisco, Carmichael Lynch/Minneapolis and Bayer Bess Vanderwarker/Chicago. Billings are estimated at $4-5 million. Sources said a decision is expected this week. Carmichael Lynch is also in the final rounds in the Remy Martin Amerique champagne pitch, with billings estimated at $3 million. A decision on Remy Martin is due this week.
Copyright Adweek L.P. (1993)

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