Kohler Co. Selects New Lead Creative Shop

Arnold New York succeeds GSD&M

Kohler Co. has found a new home.

The New York office of Arnold has won the home-fixture company’s creative business after a review. The assignment includes traditional and digital advertising that targets both general market consumers and professionals, such as architects and designers.

The brand’s media spending exceeded $23 million last year, according to Nielsen. That figure doesn’t include online spending.

Sources identified Fallon in Minneapolis as the other finalist for the account. Select Resources International in Santa Monica, Calif., managed the review

Arnold, whose other accounts include Hershey, Unilever and Sanofi-Aventis, succeeds GSD&M on Kohler. GSD&M had worked on the brand since 2001 and did not participate in the review.

Arnold New York president Lynn Power described Kohler as an “amazing brand with a tremendous creative foundation.” Kohler svp Natalie Black, in turn, praised Arnold’s “deep understanding of our mission to bring gracious living into every customer’s home.”

The new agency's first work is expected early next year.

Media duties were not in play and remain at Aegis Group’s Carat.