Kirshenbaum Takes Verizon Superpages

NEW YORK — Verizon SuperPages has awarded Kirshenbaum Bond & Partners its $30-40 million account following a two-month review, the client confirmed.

The shop beat out Bozell in New York and TBWA\Chiat\Day in Playa del Rey, Calif. for the assignment, which includes creative, media planning, interactive and multi-cultural marketing. The New York agency said it will collaborate with Bromley Communications, based in San Antonio, Texas, on ethnic advertising. Media buying, handled by Zenith Media in New York, is unaffected.

The Dallas-based client split with Interpublic Group’s Deutsch in February after the New York shop took on branded-services duties for MCI, a rival of SuperPages parent Verizon Communications.

New York consultancy Combustion managed the search.

In addition to SuperPages, Kirshenbaum has landed $30 million in billings from VF Intimate Brands, Meow Mix, ClearBlue Easy and ClearPlan Easy since the beginning of the year.