Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it.
The MDC Partners shop won the business after a review. Sources said that Pereira & O'Dell in San Francisco and Grey in New York were among finalists for the business, which includes strategy, creative, digital and retail and was previously handled in-house.
"Keds is going to be celebrating its centennial in 2016," said Chris Lindner, president of Keds.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in