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A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it.
The MDC Partners shop won the business after a review. Sources said that Pereira & O'Dell in San Francisco and Grey in New York were among finalists for the business, which includes strategy, creative, digital and retail and was previously handled in-house.
"Keds is going to be celebrating its centennial in 2016," said Chris Lindner, president of Keds.