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NEW YORK MDC’s Kirshenbaum Bond + Partners has been awarded Avon’s global fragrances account following a review, the client confirmed.
Account billings exceed $60 million, per sources.
Kirshenbaum will be responsible for creative and strategy with executions in TV, print and out-of-home venues on tap. The first work, which is currently being shot, is scheduled to debut in August.
WPP Group’s SoHo Square remains Avon’s lead agency, responsible for skincare and wellness products, as well as global recruitment advertising.
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