Kinko’s Wants to Refresh PR Thinking

BOSTON Kinko’s is conducting a review for its public relations account, the client confirmed.

The Dallas-based copy shop chain is seeking an agency to cover a variety of PR duties, including corporate, community and media relations, according to Maggie Thill, director of public relations. The company’s PR efforts in recent years have been primarily consumer oriented, but Thill said Kinko’s would expand its efforts to promote its business-to-business copying, printing and document binding and finishing services.

She declined to say how many or which agencies were involved, but did stress that the review process was closed. A final decision is expected in mid-July.

For the past three years, independent Edelman Public Relations in New York has handled Kinko’s PR duties. “Edelman has been a great partner, but as Kinko’s evolves as a company, it makes the best business sense to look at our options and refresh our thinking,” Thill said.

Kinko’s operates about 1,100 retail stores in North America, Europe, Asia and Australia.

Both Thill and Edelman declined to comment on whether Edelman was defending the account.

Kinko’s advertising, handled by Omnicom’s GSD&M in Austin, Texas, is not part of the review, Thill said. Kinko’s spent $22 million on advertising in 2002, per TNS Media Intelligence/CMR.