Kind Is Giving Away a Super Bowl Ad's Worth of Snack Bars to Its Fans

That's $6 million of free products

Instead of spending an astronomical $6 million to place an ad in the Super Bowl this year—it was reported earlier that NBC is charging $5 million-plus for a 30-second spot in the Feb. 4 game—Kind will give away $6 million worth of snack bars to fans across the country.