Kids, Teens Connect With Web

NEW YORK Children represent one out of five at-home Web surfers, according to a recent study from Nielsen/NetRatings.

More than 27 million individuals between the ages of 2 and 17 logged on from home in September, the New York-based research firm found. Among that population, 12 million were 2- to 11-year-olds, while nearly 15 million were 12- to 17-year-olds.

The disparate tastes of the teen and pre-teen age groups continue to manifest themselves on the Web.

One of the most popular Web destinations among kids, 2-11, is Last month, the site attracted more than 1 million kids, who made up nearly 40 percent of its audience, according to Nielsen/NetRatings, a part of Adweek parent VNU.

Other favorites among this age group include Web sites for Barbie, which recorded 452,000 unique visits from 2- to 11-year-olds in September, ToonTown Online (415,000), Polly Pocket (235,000) and (203,000).

Among 12- to 17-year-olds, Blunt Truth reeled in substantial September traffic, 496,000., however, had the highest concentration of its audience coming from this demographic. The Web site, where people can select Buddy Icons for instant-messaging or chat-room use, recorded traffic from 353,000 teens, who represented 78 percent of its audience last month.

Other sites that scored well among this age group include Web sites for Teen People, which recorded 209,000 unique visits from 12- to 17-year-olds in September, (251,000) and (279,000).