Kids' Ambitions, Terrestrial and Otherwise

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Kids have a broader horizon than you might expect, judging from a Harris Interactive poll (summarized in the research firm’s Trends & Tudes newsletter) that asked about their personal ambitions.

More than half the kids (54 percent) said they’d like to “travel the world,” and nearly as many (46 percent) said they’d like to “speak another language.” Some kids even harbor more-than-global dreams: 24 percent would like to go to Mars someday (though perhaps, in some cases, not soon enough to suit their parents).

Forty

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in