Kia's Push for Forte Turns on 'Firsts'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Kia introduced the Forte compact sedan last week with a campaign from David & Goliath, Los Angeles, that positions the automaker as a “pioneer” and the car as “the first of its kind.”

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in