Kia Accelerates Its Ad Efforts

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Kia Motors Amer ica will unveil a new tagline in an estimated $60 million-plus campaign set to launch next month. The effort will include three TV spots introducing the Sor ento sport util ity vehicle and re de signed Optima sedan.

The campaign, cre ated by Los Ange les shop davidandgoliath, is the first to bear the imprint of Kia’s new vp of marketing, Walter Ander son.

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