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Kelley Habib John Integrated Marketing is launching directbanking.com, a revamped online banking initiative from Salem Five Financial Network, an agency client for the past decade.
The branding campaign, which uses the tagline “This is the way banking should be,” points out that customers should expect a broad range of services and competitive rates whether they choose to bank via computer or at their local branch. “The best financial services. Period. (Or should we say, dot),” one headline reads.
Print ads broke last week in The Boston Globe, The Boston Business Journal and elsewhere.
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