KFC Selects Weber for PR

BOSTON KFC has tapped Interpublic Group’s Weber Shandwick as its lead public relations shop following a review, the client said today.

“The Weber Shandwick team demonstrated their understanding of our business and presented a targeted, creative and strategic approach of the KFC brand,” said Gregg Dedrick, president of KFC, Louisville, Ky., in a statement.

The decision comes after a review that was launched in October [Adweek Online, Oct. 20]. Incumbent Edelman in New York, an independent, had declined to participate in the review after working with the fast-food giant for 28 years. Other contenders were not disclosed.

Weber Shandwick will manage the account out of its New York and Chicago offices.

“This is a terrific opportunity. We are proud to be chosen to support a truly iconic brand in an increasingly competitive market. We look forward to an exciting and creative partnership,” said Jack Leslie, chairman of Weber Shandwick.

Weber Shandwick’s relationship with KFC becomes effective Dec. 1. KFC has more than 11,000 outlets in more than 80 countries.

The estimated PR budget is $500,000-1 million.

The client also works with an IPG shop, Foote Cone & Belding, on its ad account.