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BOSTON KFC has tapped Interpublic Group’s Weber Shandwick as its lead public relations shop following a review, the client said today.
“The Weber Shandwick team demonstrated their understanding of our business and presented a targeted, creative and strategic approach of the KFC brand,” said Gregg Dedrick, president of KFC, Louisville, Ky., in a statement.
The decision comes after a review that was launched in October [Adweek Online, Oct. 20]. Incumbent Edelman in New York, an independent, had declined to participate in the review after working with the fast-food giant for 28 years.
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