Brand Marketing

Kevin Durant Schools Sonic's 'Two Guys' in the Brand's First Athlete-Backed Ad

NBA star gets them out of the car

By Lauren Johnson

April 27, 2015

After signing Oklahoma City Thunder star Kevin Durant last year, Sonic Drive-In's first ad campaign with the reigning NBA MVP from Goodby Silverstein & Partners puts a new twist on the brand's classic "Two Guys" ads.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Recommended articles
Related Articles

Platforms

Twitter for Professionals: How to Change Your Business Category

By Brandy Shaul

Programming & Performance

Trevor Noah Set to Return as Grammys Host for Jan. 31 Ceremony

By Mollie Cahillane

Platforms

Tumblr Shares Its 2021 Year in Review

By David Cohen

Michael Bublé limited-edition Bubly

Food & Beverage

Holiday Miracle? Michael Bublé Finally Gets His Own Limited-Edition Bubly Sparkling Water

By T.L. Stanley

Microlearning
View All


Understanding How Social Values Can Help Brands Build Trust and Make Connections


How to Use Video at Every Stage of the Customer Journey


Connected TV Enables Effective Audience-First Advertising


Subscriber Onboarding and Engagement Done Right

You Might Like


Here’s Why Every Creative Should Include Audio in Their Campaigns

By Chelsea Jade Campbell


The Metaverse Explained

By Dept


Can the Digital Ad Experience Be Saved?

By Viant


Your Complete Guide to CTV Audience Data

By MNTN