Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
After signing Oklahoma City Thunder star Kevin Durant last year, Sonic Drive-In's first ad campaign with the reigning NBA MVP from Goodby Silverstein & Partners puts a new twist on the brand's classic "Two Guys" ads.
Starting today and continuing through August, 15- and 30-second spots will run on TV, online and on social media. The first 15-second ad plays off of the typical "Two Guys"—played by T. J. Jagodowski and Peter Grosz—commercials and takes place at a drive-in restaurant.