Kevin Durant Schools Sonic's 'Two Guys' in the Brand's First Athlete-Backed Ad

NBA star gets them out of the car

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

After signing Oklahoma City Thunder star Kevin Durant last year, Sonic Drive-In's first ad campaign with the reigning NBA MVP from Goodby Silverstein & Partners puts a new twist on the brand's classic "Two Guys" ads.

Starting today and continuing through August, 15- and 30-second spots will run on TV, online and on social media. The first 15-second ad plays off of the typical "Two Guys"—played by T. J. Jagodowski and Peter Grosz—commercials and takes place at a drive-in restaurant.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in