Kerry Keenan Replaces DiNoto at Deutsch

New creative chief has big agency experience

Greg DiNoto’s four-year reunion with Deutsch has ended.

DiNoto, chief creative officer at the New York office at Deutsch, has been replaced by Kerry Keenan. Keenan, a seasoned creative leader who has worked at agencies such as Young & Rubicam and Saatchi & Saatchi, will start on Sept. 30.

DiNoto’s second act at Deutsch began in late 2009, as the Interpublic Group shop absorbed the New York staff (and accounts) of sister shop Lowe. His first run was from 1991 until 1997 when he left to start his own agency with Esther Lee. In a statement today, Deutsch New York CEO Val DiFebo described her outgoing colleague as a “great contributor.”

Keenan made a name for herself as a key lieutenant to Tony Granger, at Saatchi and Y&R. As an executive creative director at Saatchi, she worked on brands like JCPenney and Procter & Gamble’s Crest, whose 2008 “Smile” campaign won a gold Lion at Cannes. At Y&R, she was a global executive cd who specialized in the creation of branded content for the brands such as Cellular South.

Keenan left Y&R last year and subsequently co-founded—along with producer Nathy Aviram—a branded content shop called Half Irish.  

In making the hire, DiFebo cited what she described as Keenan’s “fresh, collaborative grass roots approach to unearthing big, high-profile creative ideas.” Keenan, in turn, said she was drawn by Deutsch’s entrepreneurial culture and full-service model.

At her new shop, Keenan joins a management team that includes DiFebo—a Deutsch veteran whose tenure dates back to 1991—chief strategy officer Brent Vartan; chief marketing officer Michael Goldberg; and Anush Prabhu, chief channel planning and investment officer. Vartan, Goldberg and Prabhu have arrived in the last 15 months.