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In the post-war boom of the 1950s, Americans developed a serious case of wanderlust, coinciding with a newly ignited love affair with the automobile.
Those two forces combined to birth the 20th-century road trip, where families piled into station wagons, navigated with paper maps and sparked a decades-long trend that coined the pesty catchphrase, “Are we there yet?”
The phenomenon has waned in recent years—per the advent of mass air travel and discount airlines—but a nostalgic campaign out of Kentucky aims to revive it.