Kentucky Tourism Ads Tout the Freedom of the Open Road

Nostalgic 'Joy Ride' campaign, from indie agency Coomer, promotes multiple towns and attractions

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In the post-war boom of the 1950s, Americans developed a serious case of wanderlust, coinciding with a newly ignited love affair with the automobile.

Those two forces combined to birth the 20th-century road trip, where families piled into station wagons, navigated with paper maps and sparked a decades-long trend that coined the pesty catchphrase, “Are we there yet?”

The phenomenon has waned in recent years—per the advent of mass air travel and discount airlines—but a nostalgic campaign out of Kentucky aims to revive it. 



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