Kelley Habib Goes South, Overseas To Get Tech Clients

Kelley Habib John Integrated Marketing has added three software accounts worth an estimated $2.5 million in combined billings, agency officials said.
The Boston-based shop will handle direct mail and public relations efforts for TRADE’ex Electronic Commerce Systems in Tampa, Fla. In addition, KHJ will provide advertising and pubic relations services to ISG International Software Group in Tirat Hacarmel, Israel, and the Internet Products Division of Elron Software in Haifa, Israel.
That country has become “a hotbed” of high-technology startups seeking marketing assistance and KHJ has made an effort over the last several months to mine Israel for potential clients, said agency vice president Julie Ginces.