Keiler Gets Lockheed Martin

NEW YORK — Following a review, Keiler & Co. has landed the estimated $15 million media and creative account for Lockheed Martin.

The Farmington, Conn. shop bested Cramer-Krasselt in Milwaukee, and Gray, Kirk/Van Sant in Baltimore. The Bethesda, Md. defense contractor kicked off a review earlier this year, and incumbent DDB New York chose not to defend.

“We were looking for an agency that could balance and integrate the account management function with strategy, media and creative in a highly effective manner and apply those in appropriate measure in the market,” said Lee Whitney, vp of strategy and marketing communications for Lockheed Martin. “It was very clear that each agency was very enthusiastic about Lockheed Martin, but we could pick only one.”

Whitney would not comment on when a new campaign would break but said the client was looking for a corporate image campaign that would also highlight individual products and services offered by the defense contractor such as defense and aerospace hardware including airplanes, rockets and satellites. He also said the company wants to show its systems integration capabilities in the area of air traffic management.

Achenbaum Bodga Associates in New York and Raleigh, N.C. was the consultant that handled the review.