K.C. Shop Captures Sears Portrait Studio

CHICAGO Barkley Evergreen & Partners will serve as lead agency for Sears Portrait Studio, winning the estimated $10 million account for the division’s exclusive licensee CPI Corp. after a review of eight undisclosed shops.

The company’s last known agency was Simmons Durham in St. Louis.

The Kansas City, Mo., agency will provide conventional as well as nontraditional marketing, including relationship marketing, online initiatives and licensing partnerships.

The agency’s first work for the company will highlight a new product line, Portrait Creations, which allows parents to touch-up photographs taken at Sears Portrait Studio. That product and campaign launches in April, according to a BE&P representative.

Sears Portrait Studio spent nearly $10 million on advertising, according to CMR. Media buying will remain with PHD in St. Louis, where CPI is headquartered.