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KB+P’s Whitewater Adventure
Kirshenbaum Bond + Partners art director Matt Barclay, raised in Maine and Oregon, deems himself a “semi-seasoned” outdoorsman. Since moving to New York two years ago, he spends far more time in the concrete wilds than the natural ones. So when he and copywriter Michael Parrott decided to use white-water rapids to convey the idea of being carried away by bad investments for an Edward Jones ad, Barclay should be forgiven for not recalling that rafting is a spring sport.
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