Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
AGENCY: Bozell/Los Angeles
CREATIVE TEAM: David Hale, Holly Hood, Bob Gerke
PRODUCER: Sandy Corbet
PHOTOGRAPHER: Eric Meola
CLIENT: Kawasaki
Bozell’s Los Angeles office uses death-defying action in new TV commercials to capture the excitement of Kawasaki’s motorcycles.
In the print executions, the agency uses the word ‘Kawabunga,’ in a play on the down-under expression to utilize the first three letters of the client’s name. The TV voiceover also uses the word, but almost as a war cry before the action begins.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in