Kate Hudson's Fabletics Made Headlines For Its Ad Campaign With a Bleeped Word

It isn't what you thought

Fabletics, a fashionable activewear brand co-founded by actress Kate Hudson, recently made headlines for bleeping a word in its ad campaign. The spot takes a swing at high-priced competitors like Lululemon and bleeps out the word "butt"—although some viewers assumed the brand was bleeping the word "pussy."