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NEW YORK Kashi has re-launched its Web site as a community-style destination that it hopes will lure health-conscious users to interact and share.
The La Jolla, Calif.-based maker of organic snacks and foods worked with The Barbarian Group in Boston to rebuild the site, which features utilities for visitors looking to live more healthy lives. The company plans to roll out new tools in the coming months.
“We knew we had this loyal group of people who wanted to get healthier,” said Jeff Johnson, senior brand manager at Kashi.
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