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In these uncertain times, everyone’s feeling a bit defensive.
Tiger Schulmann’s Karate, an Allentown, Pa.-based chain of karate schools, can help with that, according to three new spots by New York shop rotter•kantor.
The black-and-white commercials all bear the tag line, “I will defend my self.” Each focuses on a different demographic: kids, parents or adults.
“[The ads] are all about realism,” said co-chairman Steve Rotter. “The people in them are Tiger Schulmann students. They weren’t acting.”
All ads show kids and adults working out and doing daily activities.
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