Karastan Rolls Out Carpet for 'Divas'

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ATLANTA Seeking to update its image for a young, contemporary audience of women who see themselves as “decorating divas,” Karastan is launching a $5 million print campaign via Austin Kelley Advertising that stars actress Andie MacDowell.

The high-end carpet brand, which traditionally has catered to an affluent, older market, wants to increase its profile among women who use home decor to make a fashion statement, said Margaret Gearing, senior vice president and director of client services at the Interpublic Group agency in Atlanta.

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