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Strains of “Oh, What a Beautiful Morning” from the musical Oklahoma! accompany golfers and groundskeepers in the latest work for the Golf Course Superintendents Association.
The work for the client in Lawrence, Kan., is from Mullen, Wenham, Mass., and broke last week on The Golf Channel. Ads will run through September during various tournaments. Closing with the association’s established “Keeping it beautiful” tag, one 30-second spot is intended to draw nongolfers to the sport and promote awareness of the role superintendents play in keeping courses attractive and shaping the golf experience.
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