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Online Retailer’s First TV Spot Includes a Nod to Classic War Films
LOS ANGELES–Kalis & Savage Advertising explores the war zone that is the toy store in its first campaign for online retailer eToys. Campaign billings are estimated at $7-10 million, according to sources.
A TV spot, titled “Toys of the Valkyries,” breaks today in 30- and 60-second executions. In its opening scene, a mom puts on camouflage makeup as she drives her kids to the toy store.
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