JWT’s Potter Succeeds Davis on Unilever

NEW YORK Carol Potter, global business director on J. Walter Thompson’s Diamond Trading Co. account, is shifting to the top account management role on Unilever, succeeding global business director Tim Davis, the WPP agency said on Friday.

The transition will be gradual, with Potter, 49, first assuming duties on the Unilever household and personal care brands that JWT handles. She will pick up oversight on food brands later in the year. The handoff is expected to be completed by year’s end.

Davis, 60, has spent the last 13 years working on Unilever. His future plans have not been finalized, but one source said he might remain available to the agency as a consultant after 2005.

JWT’s Unilever business spans 60 countries and includes brands such as Thermasilk, Lever 2000, Ragu, Close-Up, Persil and Lux. In terms of revenue, it’s the network’s second-largest client after Ford.

For Potter, the appointment is a reunion of sorts since she was deputy global business director on Unilever from 1999 to June 2001, when she took the reins on DTC. In addition, she oversaw management of the North American piece of Unilever from 1997 to 1999.

JWT declined to say who would succeed Potter on DTC, but sources expect Potter’s No. 2 on the business, director-in-charge Richard Lennox, 38, to step up to the role. Lennox currently oversees the U.S. portion of DTC.