JWT Works Past Relationships To Lure Domino's

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J. Walter Thompson’s quest to land national creative duties on Domino’s Pizza began last August, when North American president Bob Jeffrey assembled a “SWAT team” of executives from New York and Detroit, sources said.

JWT made its move last August, a month after Domino’s installed new marketing chief Ken Calwell and four months before Suzanne Van Belkum, an executive in Domino’s field marketing (which the shop already handled) joined Calwell’s group.

JWT’s team included Jeffrey, New York ecd Mike Campbell and Martha Pease-Bardin, an account person freelancing at the shop, sources said.

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